“Newspaper campaign ‘Eye-catcher’ by Ogilvy for the ZMG wins silver in Cannes Frankfurt, June 22, 2012 – Ogilvy for the ZMG newspaper marketing company developed by Eyecatcher advertising campaign” won on Wednesday the Cannes Lions silver in the category press. Meaningful, the ads put the effect of newspaper advertising in scene. Under the motto where striking advertising daily”, the images show what attention-grabbing stage enter the ads in the newspaper: the serious and credible coverage of world events. In the context of this very objective, a display is automatically a catcher. The excellent ZMG print campaign makes this impressively clear.
Real press photos by photographer Norman Konrad are based. Here of the magician, the midgets and the Showgirl in the eye jumping as eye-catcher”. As well as to display also the news lifted off and draws attention to itself. The three award-winning ads in March and April of this year appeared for Community action the ZMG newspaper marketing Ads in newspapers are like a short vacation from world affairs”society in titles of the Cologne newspaper group and the newspaper group Lahn Dill., says the Managing Director of ZMG Markus Ruppe. Ogilvy has implemented in the class. We congratulate!” The ZMG newspaper marketing company is the central marketing service provider of newspaper publishers. It provides research, planning and consulting. It supports advertisers and agencies with practical media planning services to the advertising effect control.