The Potsdam Start-Up tries to capture a new market new Swedish design with clever products for IKEA furniture. The idea for the creation of new Swedish design from the private employment and enthusiasm for IKEA furniture. First there were only IKEA hacks, i.e. existing pieces of IKEA furniture new furniture has been designed, which had nothing to do with the original function. This was followed by custom builds, which represented an added value to existing IKEA furniture fit. A monitor stand for an IKEA GALANT desk was the initiator of new Swedish design. Same, there was no suitable for this desk, not when the IKEA, and not on the Internet, so one was developed, adapted to the desk. A further monitor stand originated from this monitor stand and the where with the A4 printer paper problem and finally came an idea to the next.
All products have been created from local consumption and the same motivation, namely the unavailability in IKEA itself. Why should not the own solutions also for the other tens of millions IKEA customers have to be interesting? The foundation stone for the business idea of new Swedish design was laid. Your own shop and other online sales platforms, the products are sold mainly to private customers at the moment. Since but more and more requests for customer-specific solutions in the business environment, a B2B area would be built relatively quickly. The offer to the specific needs of different IKEA business customer will vary, because the cheap furniture are increasingly used in offices, offices, agencies and business premises.
Most of products new Swedish design and all developments are made in Germany. These are the quality, the close cooperation with the suppliers and of course also the support of the regional economy in focus. Social media is an increasingly important part of new Swedish design. Here the customer is to be made to the designer so that the customer decides z. B. through the platform of Facebook, which are interesting for him and should be further developed. In the new Swedish design logo is a deer and not much better to Swedish furniture matching Moose, has been rather an accident. The logo with the Moose dropped relatively quickly by Web designers because the elk more plump and unaesthetic worked with its stocky posture and his Chin flaps. After initial doubts, comparing and researching on Wikipedia, regarding the natural occurrence of deer in Sweden, then taking the deer in the logo. The deer embodies exactly what to with the furniture say apps the Moose is responsible for the gross, the more elegant deer will take care of the smart solutions. Oliver Idol